The 75th Spielwarenmesse (Nuremberg International Toy Fair) is set to shine from January 27 to 31, 2026, at Messezentrum Nürnberg in Germany【Spielwarenmesse】 As the world’s largest and most influential trade fair for toys and games, it gathers over 2,300 exhibitors from 100+ countries and attracts 57,500+ professional visitors globally . This milestone edition, themed "Celebrate the Spirit of Play," serves as the ultimate platform for industry innovation, trend-sharing, and business collaboration .

The Chinese fireworks, renowned worldwide for their exquisite craftsmanship and innovative design, will make a stunning appearance at this top event. As the world's largest producer and exporter of fireworks, China presents a perfect blend of traditional techniques and modern technology, along with precise firing effects and creative combination products, which are highly favored by the European market. German consumers particularly love Chinese fireworks, and their sales have continued to grow strongly in recent years. This exhibition is a wonderful collision of cultural inheritance and global entertainment trends at the event.

Maxsem is thrilled to be part of this global celebration! You can find us at Booth B-16, Hall 9—where we’ll showcase our latest offerings inspired by Chinese fireworks’ charm and quality. Whether you’re a buyer, retailer, or industry partner, we warmly welcome you to visit our booth, explore collaborative opportunities, and experience the magic of our products firsthand.